Here’s a look at the top online retailers for customer satisfaction, leading up to the surprising company that beats out Amazon. Benchmarks included everything from reliability of mobile app and variety of shipping options to ease of navigation. The study is based on interviews with more than 35,000 customers, chosen randomly and contacted via email. The recently released American Customer Satisfaction Index covers six retail industries, from gas stations to drug stores, and examines how Americans feel about them. It reported $149.2 billion in sales in the three months ending in December 2022.īut Amazon isn’t alone in the online-shopping marketplace, and there’s one company that beats out the Seattle-based behemoth when it comes to customer satisfaction. For many consumers, “online shopping” might be synonymous with “Amazon.” The enormous multinational retailer has come a long way from its 1995 beginnings as an online bookstore.
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